Lacoste Tennis Shirt
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Lacoste Slim-Fit Color Block Striped Polo $92.00 ... |
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Lacoste - History of fashion brand
The history of the Lacoste brand actually has basis in the game of tennis. The brand was founded by Rene Lacoste, one of the legendary French tennis players on the circuit.
In 1927, he and his companions, who were dubbed as the Musketeers won the Cup Davis out of U.S. tennis players for the first time. It was during that tournament when Lacoste made a bet with the legendary captain of his team.
Captain the team agreed to buy a suitcase that was done Lacoste crocodile if he could win a major tennis match for the French team. And when he won important that game was called then, as the crocodile by the media and the press in America. His friend Robert George, made a small drawing of a crocodile, which embroidered on the jacket was then carrying on the tennis courts. This then became the foundation of the great Lacoste empire in the fashion industry today.
In 1933, he and André Gillier, who was the owner of the largest knitwear manufacturer in France has met and decided to start their own business. The main product of both had in mind was the Lacoste crocodile embroidered shirt he had in this win. By then he had designed a lot of tennis shirts for personal use, and they both wanted to benefit from the concept.
The first catalog was released, T-shirts for all sports, as golf, sailing, and tennis. The first collection was launched in the same year.
Since then, the shirt has brought many changes in sportswear for men, tissue replacing the classic sports shirts. Over the years, the brand has improved a lot in terms of quality, stability and comfort.
Also Sportswear, Lacoste has also expanded its product line and has begun to produce their own perfumes and fragrances. These include elevators Cologne, Cologne Cool Play, Lacoste Elegance Cologne Lacoste Hot Play Cologne Lacoste Junior Cologne, Lacoste Pour Homme Cologne and many more fragrances.
In addition to fragrances, brand has also expanded in footwear such as socks and shoes. However, these products come with the excellent quality offered by T-shirts and sportswear have been in the market for decades. The brand itself is also preferred by tennis players, including Andy Roddick, who is known for his bat and served quickly.
About the Author
Neil Thompson is a fashion writer who specialises in men's gifts and accessories. He has a particular interest in socks, pens and wallets and brands such as Parker, Paul Smith and Ted Baker. Click here for more information on a range of lacoste accessories and pens.